A Workshop to Ensure Future Success

A career in horticulture is amazing. From having the most beautiful "offices" outside to working with some of the kindest, hardest working, creative, and funny people around, there's a lot to love about our jobs.

Professional development at any level is important, but as an entry-level horticulture professional, you’ll experience some unique challenges. One of the toughest ones continues to be the elusive "career ladder," and it can be tough to figure out how to grow a career once you've mastered growing the plants.

CareerUP is an AmericanHort program tailored to you and the unique situations young horticulture professionals might encounter. CareerUP provides access to best practices and the opportunity to learn the soft skills that can make or break many young professionals and entry-level managers. You’ll be   introduced to experts who will share practical skills that will help you succeed in your career in horticulture and will inspire you to be the best you can be.

Not only will you learn from experts, but be ready to meet your industry peers who are as ambitious about growing their careers and are passionate about revolutionizing the way we promote horticulture as a career, hobby, and life necessity.

Your career matters to us, and it matters to the success of the industry. Let's get started.

The Schedule

Saturday, July 14 from 9:00 a.m. - 5 p.m.

The Greater Columbus Convention Center, Columbus, OH

First, you'll need to register for Cultivate and select your experience (All-Access, Expo Only) and then select "CareerUP" as an add-on experience.

Cultivate Registration + $125 for CareerUP.

CareerUP Registration gets you the full day workshop, lunch, and a Networking Reception (i.e., free drinks and fun). This is your career and professional growth we're dealing with, and an investment in professional development can lead to better work performance and engagement; stronger confidence and work satisfaction; salary increases; higher retention rates; and movement up the career ladder. If you or your boss still need some convincing, read this.


9:00 - 9:30 a.m.: Arrival-Registration

9:30 – 10:00 a.m.: Welcome & Session Opener - Getting to Know You

10:00 – 12:15 p.m.: Creating a Pathway to Leadership -
Marlene Eick, Marlene Eick, Live Your Story LLC

12:15 p.m. - 1:00 p.m.: Lunch (provided)

1:00 – 2:00 p.m.: Working in a Multi-Generational Workplace - Amanda Sollman, Mark Jewel Training

2:15 - 3:30 p.m.: Networking & Mentorship - Natalie Siston, Small Town Leadership

3:30 – 3:45 p.m.: Wrap Up & Closing

3:45 - 5 p.m.: Networking Reception


The Workshop

Creating a Pathway to Leadership
Marlene Eick | 10 - 12:15 p.m.

Marlene has spent the last decade helping others tell their story. She has worked with students, individuals, and companies from Alaska to Florida and is a co-owner of Herdmark Media, a small team dedicated to helping companies and organizations in agriculture tell their story through photos and videos. She is also a speaker and success coach, helping Millennials find clarity, confidence, and community in their career and life. An active member of the agriculture community, Marlene has served on an Ohio Pork Council committee, her county Farm Bureau board of trustees, and currently chairs the Ohio FFA Foundation board of directors.  She and her husband, B.J., live outside Wooster, Ohio.

Working in a Multi-Generational Workplace
Amanda Sollman | Mark Jewel Speaking & Training

Amanda is the Chief Operating Officer (COO) at Mark Jewell Speaking & Training, a consulting business focused on helping people thrive in all areas of life through keynote speaking, engaging training experiences, and success coaching. In addition to her COO responsibilities, Amanda’s coaching focus at MJST is with early-career agribusiness professionals. She enjoys helping young professionals navigate their transition from college to career, including managing expectations, setting goals and building confidence. Prior to MJST, Amanda worked for a full-service marketing agency out of Minneapolis where her main client responsibilities included a global animal health company and a variety of agricultural grower organizations. In her final years with the agency, Amanda served as an account supervisor, which included managing a team of early-career account executives. Amanda is a former state FFA officer and holds a degree in Agriscience (including concentrations in Education and Communications) from Michigan State University.

Networking & Mentorship
Natalie Siston | Small Town Leadership

Natalie Siston is a coach, speaker and writer who specializes in networking, presentation and professional development. Through her experience in the non-profit, higher education and corporate sectors, she realized that everything she ever needed to know she learned by growing up in a town of 600 people. This inspired her to create, a platform to share stories about growing up in a small town and corresponding leadership lessons. Natalie has extensive experience in relationship management and helps her clients focus on making the most of their personal and professional connections. Natalie has her BA and MBA from The Ohio State University and earned her Certified Professional Coaching designation from the Institute for Professional Excellence in Coaching (iPEC). At Nationwide, Natalie held roles in corporate strategy, integrated marketing, and strategic partnerships, in addition to leading the 3,500 member All Women Associate Resource Group. Prior to her roles in corporate America, Natalie worked at the Stanford Alumni Association as a student and young alumni programs coordinator. Natalie resides in Dublin, Ohio with her husband, Rob, and two young daughters. She speaks, writes and podcasts about succeeding in life and in the workplace. She enjoys mentoring students, training for endurance athletic events, and improving her golf game.


Our Awesome Sponsors

Not only do these sponsors believe in CareerUP, they believe in you. See what they're all about by clicking their logos below.